By Rob | 16 Apr 2014, 10:30am | Category: SMPRMeetup
The next #SMPRMeetup is just around the corner and next Wednesday -- April 23rd -- we have a real treat.
Bridget Greenwood, or @BridgetFSM on Twitter, is going to guide us through the pitfalls of doing social media marketing in the finance industry. Finance and social are not natural bed fellows. Banker bashing, tax avoidance, bonuses and all that have put a lot of those involved in finance off social.
Bridget, however, has spent the last few years advising her clients, big and small, on how to get something out of social. How to engage with customers and grow a following. She will talk us through her experiences and teach us her learnings. It will be a great talk for those involved in finance and other sensitive industries to find out how it can be done.
Once again it should be an enjoyable evening. It's at the Rose and Crown in Southwark and I will be there from 6:30pm. The talk will begin at 7:30pm so there is no rush to turn up. And of course there will be some free wine.
For more details take a look at the meetup group.
We look forward to meeting you.
By Rob | 7 Apr 2014, 09:30am | Category: Update
This is just a very quick message to say we're very sorry about the down time on our services over the last 3 days. We're not 100% sure of the issue. But there was definitely a fault with the server that has now been fixed.
In addition we did seem to be suffering an increased amount of Dedicated Denial of Service (DDoS) like requests. We're not sure how much of a part the latter played, but we think the combination of both caused most of our problems.
Things seem to be running smoothly again, but we do plan to take a deeper look at this in the next week or two.
All I can say is am deeply sorry for any inconvenience caused.
If you are a paying customer and feel like you have lost out financially over the last few days please contact us at email@example.com and we will extend your subscription for you.
By Rob | 3 Apr 2014, 11:30am | Category: Social Media
So in my second post on the topic of Social Media and Politics I'm going to discuss how to pick the right social network and deliver the right content.
There are many, many social networks now. But the three big players remain Facebook, Twitter and LinkedIn -- and these are the networks we shall focus on. The rules we discuss however apply to most networks -- and most marketing. Whether that be political or business.
Before we get into the nitty gritty of political marketing let's define our networks. So what do we know?
- Facebook: Over 1bn users; They share over 2.5 billion pieces of content per day; Focuses on friends and family; Negatives can costs to market and promote.
- Twitter: Over 200m users; Over 500 million tweets per day; No particular focus, open network, great news source; Negatives how to grow a following.
- LinkedIn: 180m users; Focus business relationships and news; Negatives overly focused
What we can see is each of our networks are very different and have their strengths and weaknesses. Also things are not as simple as they seem. You may assume that if you wish to connect with the largest audience you should use Facebook. But Facebook doesn't make it easy to connect with your audience -- usually it costs. Also while Twitter is much more open than Facebook or Linkedin -- growing a legitimate and engaged following is difficult. It does not have the same initial connection points that LinkedIn and Facebook have.
Despite these issues there are two simple rules that you should always remember which will help you promote ideas on social networks...
- Always tailor your content to match the network it is published on.
- Make sure your content adds value to your followers', friends' and connections' lives.
Let's discuss tailoring your content. Facebook is generally used for connecting with friends and family -- that's its primary aim. Sadly friends and family don't necessarily want to hear you talk politics. It may not add any value to their lives. But this does not mean you cannot discuss politics on your profile. You just have to consider who your friends are. Do they share your beliefs, are they interested in politics? If not don't be overly political or preach too much. Maybe share amusing, light-hearted content on political subjects on an ocassional basis.
You could of course set up a page, which would attract those with specific interests. But unless you're willing to spend some money it may be entirely pointless. And that's without discussing the topic of 'Like Legitimacy' and spam.
By contrast LinkedIn is a business focused network. So again people don't go on said network for politics. Instead it is a place to build business connections and learn about industry news. But this does not mean you cannot promote political ideas. And because it has a specific focus deploying the right contet can be a little easier. In most cases your LinkedIn connections are going to relate to the industry you work in. So if you work in IT and have lots of IT based connections publish political content that relates to IT or whichever industry you work in. Don't, for example, discuss the Common Agricultural Policy if you don't work in farming...
Now, it may seem like Twitter is open season... Post anything to anyone... But that simply isn't the case. You have to be consistent on Twitter and pick a niche. You should aim to be the go to source for certain information. So if your interest is gender politics publish political content that relates to that topic. Then people interested in that info will engage with you and you will have influence...
Once you have selected which networks to promote you ideas on you have to begin selecting and producing your content. There is one simple rule that you must follow when creating or sharing content -- it must add value.
Adding value means that the person who accesses your content will gain something by doing so. And when selecting or writing content you should ask yourself the three following questions...
- Does it inform?
- Does it educate?
- Does it amuse?
If the content does one of those three things it adds value, so share it. And if it does all three of those things share it a lot... Picking and producing good content will make you an expert, it will encourage people to engage with you and it will help you influence them.
So to review if you want to promote political ideas or any idea on social media tailor your content to your network and followers. And produce and share content that adds value.
If you follow those guidelines you will be successful. And you may just encourage a few new people engage with your political ideas.
Image via SparkSheet
By Rob | 1 Apr 2014, 09:30am | Category: Social Media
Yes, Yes and Yes!!
Here's what the guys at OKCupid showed to all Mozilla Firefox users...
"Hello there, Mozilla Firefox user. Pardon this interruption of your OkCupid experience.
Mozilla’s new CEO, Brendan Eich, is an opponent of equal rights for gay couples. We would therefore prefer that our users not use Mozilla software to access OkCupid.
Politics is normally not the business of a website, and we all know there’s a lot more wrong with the world than misguided CEOs. So you might wonder why we’re asserting ourselves today. This is why: we’ve devoted the last ten years to bringing people—all people—together. If individuals like Mr. Eich had their way, then roughly 8% of the relationships we’ve worked so hard to bring about would be illegal. Equality for gay relationships is personally important to many of us here at OkCupid. But it’s professionally important to the entire company. OkCupid is for creating love. Those who seek to deny love and instead enforce misery, shame, and frustration are our enemies, and we wish them nothing but failure."
This is great for two reasons. First, of course, because anything that shows support for the freedom of the individual is a good thing. Second because it's a free market solution to a problem. OkCupid did not write a letter to some official nor politician demanding that Mr Eich be sacked or something similarly viscious and childish.
They stuck their knecks out and publicly stated their position. Maybe they'll lose some customers. But hopefully they'll gain a lot more. And it's exactly how these issues should be debated and fought over -- openly, honestly and without violence.
All I can say is well done them. And I hope we see more of this sort of thing.
By Rob | 21 Mar 2014, 10:30am | Category: SMPRMeetup
On Wednesday evening we ran our second #SMPRMeetup. This month we were joined by the wonderful PR and Social expert @AndiSmit who gave a talk on his top tips for Social Marketing and PR...
We learnt a lot from Andrew -- and it was a pleasure to have him down. But As you can see from the pic it was a nice, relaxed and informal gathering of like minded people. It's exactly the what we want #SMPRMeetup to become -- a relaxed opportunity for people to network and learn...
We also had plenty of fun -- especially when @TelcoGeek noticed what a 'smart' guy @AndiSmit is...
Overall we had a great evening and thankfully the reviews were excellent...
Thanks to everyone who came along -- it was much appreciated. The next #SMPRMeetup is on April 23rd where we will be learning about Financial Social Marketing with @BridgetFSM. We hope to see you there...