By Rob | 13 Jun 2013, 12:05pm | Category: Development
So we've updated our social media campaign tool so you can now schedule your Tweets, Posts and LinkedIn Shares with ease.
As the pic shows as you add messages to a campaign the messages appear down the right hand side of the screen wherever you are in our platform...
This should make things much, much easier for you. We hope you like this new addition and if you have any feedback get in contact @statuspeople or email@example.com.
By Ben | 31 May 2013, 02:00pm | Category: Social Media
In the world of social media one of the most important words is influence. But what does it actually mean?
Put simply, influence is your ability to get people to action what you post on social networks, be it Facebook shares, Twitter retweets or GooglePlus +1s.
But these are just engagement measures, right? Well, yes they are. And this is the main point that will help you simplify your understanding of influence: it is just another way of measuring engagement. Yep, that's right. It is just like clicks in your email or page views on your website.
However, where influence differs is that previously one could only track how that single person acted on your website or in your email. The ability to see how this then triggers others to engage in these channels is a lot more difficult and possibly not a reliable data source for strategic decison making.
Thus, the reason why influence has become a measure of performance on its own is because not only can we track engagement data with your customers but we can also accurately measure what effect this has on their friends and followers.
Using clever algorithms and mathematical calculations we are able combine all of the shares, retweets and +1s across most of the social networks to provide a very accurate summary of how your content affects the actions of others.
In other words, influence is your customers engaging and sharing your content with their community. These community members then act upon your customer's activity and engage with your content as well, potentially increasing the level of engagement within other communities and enhancing your influence within the social network.
The more that this happens, the greater your influence.
By Ben | 29 May 2013, 11:00am | Category: Social Media
You may have noticed that we recently integrated the Social Hub with Linkedin. This now means StatusPeople has a much wider reach, allowing you to communicate on the social networks where people spend 86% of their time.
With over 200 million users and over 1 billion endoresements, Linkedin is a thriving social network that we’re very happy to have integrated with.
Don’t believe us? Check out the facts and stats below.
By Rob | 22 May 2013, 09:00am | Category: Development
It has been an exceptionally busy few months for us. But we have been doing a lot of development, in fact a hell of a lot...
And we are happy to announce two major improvements. First you can now connect StatusPeople to you LinkedIn profile and publish and track content. Second we have also introduced a new toolbar which should make navigating our platform and publishing content far, far easier. Take a look at the pic below...
We hope you like the improvements -- there are lots more to be rolled out over the next couple of weeks. Including our new white label tool which is top secret at the mo...
All feedback is welcome at firstname.lastname@example.org or @StatusPeople.
By Ben | 16 May 2013, 11:00am | Category: Social Media
We haven't posted an infographic in a while but I stumbled across this one and thought it was worth a share.
Why I find it interesting is that I have always maintained with my clients that it is very important to engage with teenagers (when relevant) who are starting to mature as consumers and gaining independence from their parents. Doing so can win you a brand advocate and a customer for life.
It is therefore interesting to see this infographic suggesting that the appeal of Facebook as choice of venue for teenagers is slowly declining. It makes a compelling argument and some of the reasons are actually logical. For example, why would you want your parents checking out all of your comments, pictures and who you're hanging out with?
But if this is true, that teenagers are dropping Facebook, it shows teenagers are far more flexible on where they go to "hang out" online. Their motivations are primarily driven by a need to be independent and go where their parents are not.
As a brand, if you want to engage with this group of future consumers then it's important to remain flexible and understand that social media is not just about Facebook and Twitter. Remember that your customers of tomorrow might not be on Facebook in 3-5 years time and you need a strategy for this. Be network agnostic and go where you’re going to engage with the right people and communities.