By Rob | 6 Dec 2013, 11:45am | Category: StatusPeople
Well Wednesday morning was great fun. Our first ever Twitter Follower Training Seminar went really well and the delegates seemed to enjoy themselves and learn something.
Big thanks to @KweekWeek for letting us host the event at their venue. Also special thanks to @chris_edgington for helping me run the event. There will be a blog post from him next week reviewing the morning.
Also thanks to the delegates @sophiawarby of @SixPme, @mikejulietbravo, Ben and Cal from @VerseOneComms and our other attendees. Your support and feedback has been much appreciated.
Oh and here are some pics...
@RobDWaller does his Tony Blair hands once again...
And this one thanks to the guys at @VerseOneComms...
If you want to find out more about our training please Tweet us @StatusPeople or email us at firstname.lastname@example.org.
By Rob | 2 Dec 2013, 11:00am | Category: Social Media
@BenjiAdventure and I are big, big Made in Chelsea* fans. We simply love the scandal, the intrigue, the lifestyle and in my case Lucy Watson... So as it is Monday and Ben and I will be curling up on his sofa tonight to watch the latest instalment I thought it appropriate to find out who is the fakest member of Made in Chelsea. On Twitter that is...
I ran the profiles of @imLucyWatson, @SpencerGeorgeM, @AndyJordan01, @LouiseAThompson and @JamieLaing_UK through our Deep Dive Fake Follower tool. And what did we find out. Who has the most Fake Followers on Twitter..?
Well, it's not really a surprise, is it? We all knew that our boi Spenny was the fakest of the lot. Just a shame that Lucy Watson can't see it... Seriously Lucy why don't you hook up with a nice guy like @RobDWaller. He has no money and doesn't know what the inside of a private members club looks like. But unlike Spenny he's not short, fat and out of breath after 2 mins of exercise on a beach... Oh and he has like 800 followers on Twitter...
Sorry, slightly sidetraked there... Let's take a look at the results...
| ||Screen Name||Fake||Inactive||Good||Checks||Followers|
It's bad news all round for Spenny. Not only does he have fewer followers than Jamie they're also dodgier. Essentially he's less cool than Jamie -- a new low..? And seriously he even came out worse than Louise "I ain't sleep with nobody" Thompson. Dark, dark days indeed. Hopefully this will give Spenny the kick he needs to reassess his life and get his Twitter profile back on track...
But then again, Made in Chelsea wouldn't be the same show without Spenny's shenanigans -- so probably best you keep up the good work old bean... And Lucy, seriously, give us a follow @RobDWaller...
And one final word to Andy. Head up, we love you and those beautiful, sad puppy eyes of your's...
If you'd like to find out more about this data, and how it might be useful to you drop us a tweet @StatusPeople or an email to email@example.com.
* For our American readers Made in Chelsea is England's answer to The Hills, but with more Tweed, Shot Guns and Hunter Boots... Image courtesy of Sun.co.uk
By Rob | 29 Nov 2013, 11:30am | Category: Social Media
Active Twitter users is a big, big issue for both said company and their new investors. Twitter say they have more than 215 million active monthly users and 100 million daily users.
But many people are asking, is this really the case? Can we truly trust Twitter, given they are financially incentivised to boost the numbers as much as possible?
The answer is we don't really know. As we don't have access to Twitter's data. However we can inform thinking on this topic with a little data analysis of our own.
Our good friend @SiDawson of TwitCleaner fame released some research a couple of weeks ago detailing his view on the subject. Si analysed 1m+ Twitter accounts and produced these results...
- Twitter has 111m active monthly users
- Twitter has 47m active daily users
- 93% of new sign ups are spam
Obviously these figures vary greatly from Twitter's claims. So we decided to look at our data and see if we could offer some further insight.
Over the last year our application has analysed well over 1m Twitter accounts. On average a Twitter users has the followeing Fake Follower metrics...
Fake 9% Inactive 16% Good 75%
This isn't too bad really and might suggest that Twitter has in reallity about 160m active users. However of further interest is that in October we updated our algorithm significantly and since then we have assessed 70k accounts. And just looking at those accounts we get Faker scores of...
Fake 13% Inactive 29% Good 58%
This may put the active Twitter population at about 125m. There is though a matter of perspective here. Twitter may define an active user simply as someone who logs into the platform. We however define it as someone who is engaging with the platform -- producing and sharing content.
Now, for your average Twitter user this information doesn't really matter. Twitter is used by a lot of people and offers a fantastic and engaging experience.
However if you are an investor it makes a lot of difference. According to Forbes a Twitter user is worth $110. But using the same math and our 125m figure we'd get a user value of $204. An investor must ask, is this realistic? Sadly I can't answer that question as I am no investor...
Now of course the data presented here is "back of the cigarette packet" stuff. But I believe it does raise some concerns about Twitter's active user claims. And honestly, I would not be surprised if the real active user number does not sit somewhere between 160m and 111m.
That said I believe Twitter is a great platform and can make a lot of money -- maybe just not as much as is hoped straight away.
Let us know what you think @StatusPeople or via email at firstname.lastname@example.org.
Image courtesy of examiner.com
By Rob | 25 Nov 2013, 11:45am | Category: StatusPeople
We are looking for an intern for a day next Wednesday -- December 4th -- to help us organise our first training day.
The work won't be too arduous, we can cover travel costs and a small fee for your time.
Ideally you should be a graduate with an interest in PR or Marketing. And of course you need to be London or Home Counties based.
If you are interested please email us at email@example.com or tweet us @StatusPeople.
Hope to hear from you soon.
By Rob | 22 Nov 2013, 12:30pm | Category: Social Media
It's Friday and we think it is appropriate we deal with one of the big issues of the day... How many fake followers does Katy Perry really have?
Answer? Quite a lot -- probably.
Let me explain...
As people who use our Fakers App know, it is very good at providing results for regular Twitter users and brands. Those with less than 50k followers. Which according to our figures is about 95% of Twitter users. But once you start looking at the outliers, the Katy Perrys and Barack Obamas of this world our app is less accurate. Or at least that is what we thought.
In recent months a number of people such as Tony Harris from @D3liberate and @JeffElder of Wall Street Journal fame have been asking us if we can provide more accurate scores for bigger Twitter accounts. And well, that is exactly what we have been doing. We're calling it Deep Dive as it allows you to dive far deeper into a user's Twitter Follower data than ever before. It's currently in test -- live soon -- but is producing some scores. Which, of course, includes Katy Perry's.
So what have we learnt about Katy Perry? A lot, and we're quite surprised by the results.
Currently our our app, which will assess the first 50k followers of any Twitter user, returns a score of 39% Fake, 50% Inactive and 11% Good for Katy Perry. By contrast Deep Dive samples the first 1.25 million records of any Twitter account.
Now, my assumption before beginning this work was that the fake followers of a big account would drop off significantly once you could sample more than the first 100,000 follower records. My belief was that spam would be concentrated in the most recent data. And that the older data would be cleaner and more legitimate because Twitter would have spotted and removed the older spam and fake accounts.
On this point I am probably wrong. The data suggests the issue is worse than I thought. So for Katy Perry we managed to assess 33,000 followers across her first 1.25 million followers. This is a very large sample of data. And surprisingly the scores came back 42% Fake, 36% Inactive and 22% Good.
So in essence there is little difference between our App's score and the Deep Dive score. Yes their are less inactive followers, but it is not a significant change and we've found a few more fake followers.
My conclusions from this are as follows. Spam and Fake accounts on Twitter are probably a bigger issue than I thought. Twitter could possibly do more to remove these fake accounts. Katy Perry and other celebrity figures are probably not as popular on Twitter as the follower numbers suggest.
Overall I think this data suggests there needs to be a wider discussion about follower quality on Twitter. And brands and consumers need to demand more from Twitter on this subject. Because ultimately this is an issue of market legitimacy.
I hope you have found the above interesting and informative. Let me know your thoughts @StatusPeople or @RobDWaller or by email at firstname.lastname@example.org.
- We're not claiming 100% accuracy on the above as Deep Dive is still in test, but we are confident in the scores.
- The scores were generated without using our most recent algorithm.
- We are happy to share the data we have on this with Twitter if they would like to see it and validate it.
- Picture courtesy of The Hollywood Reporter