The Beginner's Guide to SnapChat Marketing

By Becky  |  24 Apr 2014, 11:00am  |  Category: Tips

Social media platforms are growing at an exponential rate with new channels for businesses to communicate to consumers being created constantly. In the current technological climate, it is imperative for most businesses to keep abreast of the latest trends.

Snapchat is a new social media craze and has generated over a billion snapchats since its inception in September 2011. Snapchat was created by a group of students as a fun app to use between peers to send an image or video to a contact for 10 seconds, after that time limit the image vanished and could not be retrieved again.

International organisations such as McDonald’s have recently recognised the potential Snapchat can have in engaging consumers. Using Snapchat for businesses gives opportunity for creativity in reaching consumers. To set up an account, businesses should use the app just like a normal user; to register you just have to link the account to one phone number. Ensure the username has a relation to the business, usually using the same name as the twitter handle is the most effective.

16 handles, a yoghurt company created an innovative strategy utilising the 10 second lasting picture. They sent vouchers to anyone that registered on Snapchat but only allowed them to redeem the discount at the counter where they could get between 16-90% off.

But how can you use Snapchat most effectively for your business? Below are three top tips for a successful Snapchat marketing strategy:

  1. Don’t forget how Snapchat began. Snapchat was created for light hearted peer to peer interaction. Bombarding users with obvious marketing messages will get you nowhere. Just because Snapchat is a cheap marketing tool does not mean a barrage of content should be sent.
  2. Take advantage of the ‘ten second’ rule. The short viewing time of an image can keep content interesting and leave the consumer wanting more. October 2013 saw the introduction of ‘Snapchat stories’ which allows users to create a collage of longer images for contacts to view for 24 hours. However, remember to use your time wisely, sometimes the shorter the timescale the better, to increase anticipation and relevance.
  3. The way to a consumers heart is through their funny bone. The more humorous a message, the more likely it is your consumer will enjoy your ‘snapchats’ and keep you as a contact. Snapchat is a great tool to give your business personality whatever sector you may be in. So remember to keep your content fun. The age demographic is young, so ensure your marketing fits the target audience.

Currently, Snapchat has been adopted by some businesses but it is still a growing market that can be used to stay ahead of the trend. Presently, Snapchat is best used to generate buzz over a new product, discount codes and announcements. However, with the development of the Snapchat app brings developments of how businesses will use this platform.

This post was produced by Becky Mason. Becky is in her final year of a PR with Marketing Degree at Leeds Metropolitan University. She has also done work for PR agencies MCG PR, Quest and Hill & Knowlton Strategies.

Video: Social Media Marketing and Politics

By Rob  |  22 Apr 2014, 12:30pm  |  Category: Social Media

So a few weeks ago I gave my talk on Social Media Marketing and Politics to the guys at Libertarian Home.

It went well and was based on the blog posts I wrote here and here... And very kindly Simon of Libertarian Home made a nice video of my talk which I share now...

I hope you like it.

Speak soon.

Learn About Financial Social Media Marketing with @BridgetFSM at #SMPRMeetup

By Rob  |  16 Apr 2014, 10:30am  |  Category: SMPRMeetup

The next #SMPRMeetup is just around the corner and next Wednesday -- April 23rd -- we have a real treat.

Bridget Greenwood, or @BridgetFSM on Twitter, is going to guide us through the pitfalls of doing social media marketing in the finance industry. Finance and social are not natural bed fellows. Banker bashing, tax avoidance, bonuses and all that have put a lot of those involved in finance off social.

Bridget, however, has spent the last few years advising her clients, big and small, on how to get something out of social. How to engage with customers and grow a following. She will talk us through her experiences and teach us her learnings. It will be a great talk for those involved in finance and other sensitive industries to find out how it can be done.

Once again it should be an enjoyable evening. It's at the Rose and Crown in Southwark and I will be there from 6:30pm. The talk will begin at 7:30pm so there is no rush to turn up. And of course there will be some free wine.

For more details take a look at the meetup group.

We look forward to meeting you.

Speak soon.

An Apology for the Down Time Over the Last Few Days

By Rob  |  7 Apr 2014, 09:30am  |  Category: Update

This is just a very quick message to say we're very sorry about the down time on our services over the last 3 days. We're not 100% sure of the issue. But there was definitely a fault with the server that has now been fixed.

In addition we did seem to be suffering an increased amount of Dedicated Denial of Service (DDoS) like requests. We're not sure how much of a part the latter played, but we think the combination of both caused most of our problems.

Things seem to be running smoothly again, but we do plan to take a deeper look at this in the next week or two.

All I can say is am deeply sorry for any inconvenience caused.

If you are a paying customer and feel like you have lost out financially over the last few days please contact us at and we will extend your subscription for you.

Speak soon.

Politics and Social Media Part 2: What Network? What Content?

By Rob  |  3 Apr 2014, 11:30am  |  Category: Social Media

So in my second post on the topic of Social Media and Politics I'm going to discuss how to pick the right social network and deliver the right content.

There are many, many social networks now. But the three big players remain Facebook, Twitter and LinkedIn -- and these are the networks we shall focus on. The rules we discuss however apply to most networks -- and most marketing. Whether that be political or business.

Before we get into the nitty gritty of political marketing let's define our networks. So what do we know?

  • Facebook: Over 1bn users; They share over 2.5 billion pieces of content per day; Focuses on friends and family; Negatives can costs to market and promote.
  • Twitter: Over 200m users; Over 500 million tweets per day; No particular focus, open network, great news source; Negatives how to grow a following.
  • LinkedIn: 180m users; Focus business relationships and news; Negatives overly focused

What we can see is each of our networks are very different and have their strengths and weaknesses. Also things are not as simple as they seem. You may assume that if you wish to connect with the largest audience you should use Facebook. But Facebook doesn't make it easy to connect with your audience -- usually it costs. Also while Twitter is much more open than Facebook or Linkedin -- growing a legitimate and engaged following is difficult. It does not have the same initial connection points that LinkedIn and Facebook have.

Despite these issues there are two simple rules that you should always remember which will help you promote ideas on social networks...

  1. Always tailor your content to match the network it is published on. 
  2. Make sure your content adds value to your followers', friends' and connections' lives.

Let's discuss tailoring your content. Facebook is generally used for connecting with friends and family -- that's its primary aim. Sadly friends and family don't necessarily want to hear you talk politics. It may not add any value to their lives. But this does not mean you cannot discuss politics on your profile. You just have to consider who your friends are. Do they share your beliefs, are they interested in politics? If not don't be overly political or preach too much. Maybe share amusing, light-hearted content on political subjects on an ocassional basis.

You could of course set up a page, which would attract those with specific interests. But unless you're willing to spend some money it may be entirely pointless. And that's without discussing the topic of 'Like Legitimacy' and spam.

By contrast LinkedIn is a business focused network. So again people don't go on said network for politics. Instead it is a place to build business connections and learn about industry news. But this does not mean you cannot promote political ideas. And because it has a specific focus deploying the right contet can be a little easier. In most cases your LinkedIn connections are going to relate to the industry you work in. So if you work in IT and have lots of IT based connections publish political content that relates to IT or whichever industry you work in. Don't, for example, discuss the Common Agricultural Policy if you don't work in farming...

Now, it may seem like Twitter is open season... Post anything to anyone... But that simply isn't the case. You have to be consistent on Twitter and pick a niche. You should aim to be the go to source for certain information. So if your interest is gender politics publish political content that relates to that topic. Then people interested in that info will engage with you and you will have influence...

Once you have selected which networks to promote you ideas on you have to begin selecting and producing your content. There is one simple rule that you must follow when creating or sharing content -- it must add value.

Adding value means that the person who accesses your content will gain something by doing so. And when selecting or writing content you should ask yourself the three following questions...

  1. Does it inform?
  2. Does it educate?
  3. Does it amuse?

If the content does one of those three things it adds value, so share it. And if it does all three of those things share it a lot... Picking and producing good content will make you an expert, it will encourage people to engage with you and it will help you influence them.

So to review if you want to promote political ideas or any idea on social media tailor your content to your network and followers. And produce and share content that adds value.

If you follow those guidelines you will be successful. And you may just encourage a few new people engage with your political ideas.

Speak soon.

Image via SparkSheet