Social Influence with Kred and Social Media London
By Ben | 24 May 2012, 01:22pm | Category: Social Media
My Tuesday evening this week was spent at the Social Media London Meetup hosted by Jorgen Sundberg. It was my first time at the meet up and I must say, it was definitely worth the extortionate TFL fee to go from Teddington to Warren Street.
Placing my ongoing annoyance with TFL to one side, I want to take this opportunity to thank the guys at Social Media London for organizing the meet up. With social media enthusiast (and professional) Andrew Grill speaking on the importance of Influencers, I also had the chance to meet an eclectic and wonderful bunch of people. This was a great opportunity to network and understand how social media affects the lives (both in work and play) of a range of people.
Before the chin wagging and chats with other attendees, Andrew Grill’s talk provided some insight into how he helps his clients optimize their influence with their brandvocates. Through a combination of data collection and analytical understanding, Andrew focused on the importance of using influence data carefully and to not always focus on the number.
For example, one of the key highlights was his distinction between a Klout or Kred score of a person and their actual influence on your target audience. He kept coming back to the fact that although a hardcore socialmediaite might have a hefty Klout or Kred score, we must take this at face value. Further understanding of who this person is and to whom they are talking to is required. We must ask ourselves, is this person actually representative of our target audience and are they able to influence the type of people we want to engage with?
The key take away for me was this: unlike other digital channels where data is the driving force for understanding and engaging with customers (e.g. a dynamic email template targeted by analyzing behavioral data), Social Media requires a greater degree of caution when assimilating data analysis with communications. Influence scores only tell part of the story. You need a bigger picture of your influencers and a tool that will allow you to engage with them proactively. The Social Media Hub will let you do this.