Start Up Opportunities at Silicon @MilkRoundAbout This Weekend

By Rob  |  7 May 2014, 02:00pm  |  Category: Social Media

I've been invited to attend Silicon @MilkRoundAbout this weekend. It's a great event for start ups and those who would like to work with or for them.

If you're interested in tech and meeting some cool people, why not join me there. And if you need a little more info, here is what the guys at @MilkRoundAbout have to say...

Silicon Milkroundabout’s Startup Jobs Fair is returning to the Old Truman Brewery in Shoreditch, London on the10th & 11th of May 2014.

The jobs fair matches vacancies at 150+ of the UK's hottest startups with the finest Product Experts, Designers, Tech Marketers and Developers in London. Take a peek at the jobs on offer.

Spend an afternoon chatting informally to established startup team members over a free coffee or beer!

Apply now at siliconmilkroundabout.com for a place. If your skills match the requirements for the roles on offer, we’ll invite you to come along! It's an exciting opportunity to explore working at a dynamic startup. And it’s 100% free!

Follow on Twitter @Milkroundabout
Join in the conversation #SMR7

Hope to see you there...

Speak soon

The Beginner's Guide to SnapChat Marketing

By Becky  |  24 Apr 2014, 11:00am  |  Category: Tips

Social media platforms are growing at an exponential rate with new channels for businesses to communicate to consumers being created constantly. In the current technological climate, it is imperative for most businesses to keep abreast of the latest trends.

Snapchat is a new social media craze and has generated over a billion snapchats since its inception in September 2011. Snapchat was created by a group of students as a fun app to use between peers to send an image or video to a contact for 10 seconds, after that time limit the image vanished and could not be retrieved again.

International organisations such as McDonald’s have recently recognised the potential Snapchat can have in engaging consumers. Using Snapchat for businesses gives opportunity for creativity in reaching consumers. To set up an account, businesses should use the app just like a normal user; to register you just have to link the account to one phone number. Ensure the username has a relation to the business, usually using the same name as the twitter handle is the most effective.

16 handles, a yoghurt company created an innovative strategy utilising the 10 second lasting picture. They sent vouchers to anyone that registered on Snapchat but only allowed them to redeem the discount at the counter where they could get between 16-90% off.

But how can you use Snapchat most effectively for your business? Below are three top tips for a successful Snapchat marketing strategy:

  1. Don’t forget how Snapchat began. Snapchat was created for light hearted peer to peer interaction. Bombarding users with obvious marketing messages will get you nowhere. Just because Snapchat is a cheap marketing tool does not mean a barrage of content should be sent.
  2. Take advantage of the ‘ten second’ rule. The short viewing time of an image can keep content interesting and leave the consumer wanting more. October 2013 saw the introduction of ‘Snapchat stories’ which allows users to create a collage of longer images for contacts to view for 24 hours. However, remember to use your time wisely, sometimes the shorter the timescale the better, to increase anticipation and relevance.
  3. The way to a consumers heart is through their funny bone. The more humorous a message, the more likely it is your consumer will enjoy your ‘snapchats’ and keep you as a contact. Snapchat is a great tool to give your business personality whatever sector you may be in. So remember to keep your content fun. The age demographic is young, so ensure your marketing fits the target audience.

Currently, Snapchat has been adopted by some businesses but it is still a growing market that can be used to stay ahead of the trend. Presently, Snapchat is best used to generate buzz over a new product, discount codes and announcements. However, with the development of the Snapchat app brings developments of how businesses will use this platform.

This post was produced by Becky Mason. Becky is in her final year of a PR with Marketing Degree at Leeds Metropolitan University. She has also done work for PR agencies MCG PR, Quest and Hill & Knowlton Strategies.

Video: Social Media Marketing and Politics

By Rob  |  22 Apr 2014, 12:30pm  |  Category: Social Media

So a few weeks ago I gave my talk on Social Media Marketing and Politics to the guys at Libertarian Home.

It went well and was based on the blog posts I wrote here and here... And very kindly Simon of Libertarian Home made a nice video of my talk which I share now...

I hope you like it.

Speak soon.

Learn About Financial Social Media Marketing with @BridgetFSM at #SMPRMeetup

By Rob  |  16 Apr 2014, 10:30am  |  Category: SMPRMeetup

The next #SMPRMeetup is just around the corner and next Wednesday -- April 23rd -- we have a real treat.

Bridget Greenwood, or @BridgetFSM on Twitter, is going to guide us through the pitfalls of doing social media marketing in the finance industry. Finance and social are not natural bed fellows. Banker bashing, tax avoidance, bonuses and all that have put a lot of those involved in finance off social.

Bridget, however, has spent the last few years advising her clients, big and small, on how to get something out of social. How to engage with customers and grow a following. She will talk us through her experiences and teach us her learnings. It will be a great talk for those involved in finance and other sensitive industries to find out how it can be done.

Once again it should be an enjoyable evening. It's at the Rose and Crown in Southwark and I will be there from 6:30pm. The talk will begin at 7:30pm so there is no rush to turn up. And of course there will be some free wine.

For more details take a look at the meetup group.

We look forward to meeting you.

Speak soon.

An Apology for the Down Time Over the Last Few Days

By Rob  |  7 Apr 2014, 09:30am  |  Category: Update

This is just a very quick message to say we're very sorry about the down time on our services over the last 3 days. We're not 100% sure of the issue. But there was definitely a fault with the server that has now been fixed.

In addition we did seem to be suffering an increased amount of Dedicated Denial of Service (DDoS) like requests. We're not sure how much of a part the latter played, but we think the combination of both caused most of our problems.

Things seem to be running smoothly again, but we do plan to take a deeper look at this in the next week or two.

All I can say is am deeply sorry for any inconvenience caused.

If you are a paying customer and feel like you have lost out financially over the last few days please contact us at [email protected] and we will extend your subscription for you.

Speak soon.