@Chris_Edgington's View on StatusPeople's Twitter Follower Training
By Guest | 12 Dec 2013, 01:30pm | Category: StatusPeople
On Wednesday 4 December, @StatusPeople’s @RobDWaller hosted their first training course on Twitter Follower Quality. The event was held at @KweekWeek and a live Twitter feed of the event was posted under the tag #LearnFakers.
The course was designed to teach about the quality of one’s Twitter followers; improve engagement with those followers; and, as a result, boost one’s return on investment through the use of Twitter.
StatusPeople is a leading provider of Twitter Follower analytics, and released the world’s first Fake Follower App (now used by over 600,000 people). StatusPeople view the social media market as an immature one – a market with scope for great success but also one rife with dubious practices and commercial dangers. The training course, therefore, hopes to inform and educate so Twitter’s potential can be maximised for commercial purposes.
The course was broken down into 5 steps to success:
- The quality rather than quantity of followers – here the concept of fake and inactive followers was compared with those who are active and influential
- Find out who your followers are – this area of the training introduces the Fakers App and its ability to analyse the quality of your followers
- Find out your followers’ interests – here platforms were highlighted which can analyse your followers Twitter activity in detail to provide in depth information on their interests
- Engage and connect with your influencers – the concept of properly communicating with your following was stressed to build strong business relationships
- Deliver interesting content that adds value – finally the idea of interesting content was discussed to prevent a Twitter feed being ignored or overlooked
The session taught these steps in a number of ways. Attendees were taught not only about StatusPeople’s Fakers App, but also other platforms which gave greater insight into Twitter followers.
Through the tools provided on the course, a business could greatly improve its social media marketing strategy by targeting the right people, at the right times, and with the right content. The training is an interactive session, with audience participation and questions, and provides opportunities to analyse your Twitter accounts live.
StatusPeople hope to hold future training events: for further information contact [email protected]
By Chris Edgington
Chris is a recent graduate of the LSE and BPP Law School and is due to shortly start a training contract with White & Case in London. Follow him on Twitter @chris_edgington